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Elan Decaux installs ViaDirect in the 5 interactive digital directories of Villaggio, one of the largest shopping malls in Doha
Elan Decaux installs ViaDirect in the 5 interactive digital directories of Villaggio, one of the largest shopping malls in Doha
1 March 2016
Doha , QATAR
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A second shopping center in Doha

Elan Decaux, a joint-venture between JCDecaux and Qatar's media market leader Elan, equips its directional furnitures of the “Villaggio” shopping mall in Doha with the ViaDirect multitouch wayfinding software.

 

Elan Decaux is in charge of the advertising concession in Villaggio, one of the most frequented shopping malls in Qatar. This company installed the ViaDirect 3D wayfinding software in the multitouch screens of the 5 digital directories.

 

After the ‘City Center’ mall, this second collaboration between JCDecaux and ViaDirect underlines the growing importance of digital services in modern advertising.

 

The software can be used in English and Arabic languages. It was adjusted to the dimensions and characteristics of the huge shopping malls in the Middle East (190 stores, 39 restaurants, 1 multiplex cinema, 1 Fun City, 1 ice skating rink and 1 gondola ride). The user interface fits in perfectly in the vertical directories specifically designed for Villaggio by JCDecaux.

 

In addition, the standard ViaDirect features were implemented:

  • A 3D map which guides people in real time
  • A multitouch multi-floor map
  • Search by topics and destination
  • Autocomplete search among the stores
  • Animated user interface
  • Display of information and offers
  • Display of external data through webservices: events, cinema show timings,…
  • A constant monitoring of the directories and problem resolution in 24h