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Printemps Haussmann
Department Store Printemps Paris Haussmann fitted with ViaDirect wayfinding solution with JCDecaux
25 April 2018
Paris , FRANCE

JCDecaux, no. 1 worldwide in outdoor advertising, has fitted advertising hoardings in the Printemps Haussmann store with ViaDirect wayfinding solution.


This spearhead of the Printemps group is the capital’s flagship department store and is distributed across 3 buildings over a total of 27 floors.


Eight stylish digital totems have been rolled out in dual-screen versions: one for advertising displays, and the other touch software for customer orientation.


This installation, the third collaboration between JCDecaux and ViaDirect following the installation of interactive totems in City Center and Villagio (Doha, Qatar), highlights the increasing interest in providing digital services together with the delivery of digital advertising campaigns.


A digital proposal in French and in English was designed in collaboration with the Printemps and JCDecaux teams, taking into account the characteristics of a department store.


Other standard ViaDirect features have been activated:

  • Guiding people in real-time and multi-floor 3D
  • A multi-floor touch map
  • Search by theme and by destination
  • Predictive brand search using keywords
  • A rich and animated user interface
  • Information visuals display
  • Interfacing with external data flows (brand updates)
  • Real-time equipment monitoring and incident management at H+2

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