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Parque la Colina
COLOMBIA. New ViaDirect wayfinding installation in Colombia for mall Parque la Colina
15 November 2019
Bogota , COLOMBIA
Parque la Colina ViaDirect wayfinding solution for Parque la Colina ViaDirect wayfinding software for Parque la Colina Parque la Colina ViaDirect wayfinding solution for Parque la Colina Parque la Colina

Parque la Colina : 4th installation in Colombia

 

Paris - Bogota, November 15, 2019

 

Parque la Colina mall in Bogota is now equipped with ViaDirect wayfinding solution.

 

The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina shopping center.

The complete package includes 17 giant vertical totems with one 65’’ screen on each side.
One side is a touch screen displaying ViaDirect wayfinding interactive software. On the other side, the totems screens broadcast a roll of commercial videos using Media4Display digital signage software from ViaDirect partner Telelogos.
To be more specific, 2 out of the 17 totems have dual touch screens displaying back and front ViaDirect interactive wayfinding software.

The full installation totals 34 shiny screens attracting and guiding without a doubt visitors and customers of Parque la Colina mall.

Ordered by Parque Arauco real estate and managed by ViaDirect, the huge project is a collaborative effort between Gable and ViaDirect local partners and teams.
Gable, the US specialist of digital signage solutions and technology-driven displays took care of the furniture and hardware while ViaDirect supervised the actual installation in the mall.

ViaDirect, of course, delivered his tailor made wayfinding software for Parque la Colina mall and will take care of the software and technical support.

 

Present in Colombia, Peru, and Chile, Parque Arauco real estate company owns and operates four shopping center formats: regional, neighborhood, outlet malls and strip centers.

 

Inaugurated in 2016 in Bogota, the 62,500 m2 Parque la Colina is one of the leading shopping malls of Colombia’s 7 millions inhabitants capital. It accommodates a social area with several high quality restaurants and week-end’s live music, an outside 13,263 m2 green parc for kids and families, and a Cinemark 5 movie theaters ready for 3D.

 

Pictures of Parque la Colina mall courtesy Parque Arauco & Parque la Colina 

 

About ViaDirect

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented his 3D wayfinding interactive kiosks and software on more than 400 areas in 33 countries in North and South America, Africa, Asia, Europe, Middle-East…

ViaDirect has 8 international offices.

Headquarter is located in Paris, France.


ViaDirect software suite...


ViaDirect software of Parque la Colina…

 

  • 3D interactive map of the 4 levels 62,500 m2 mall
     
  • Chosen itinerary sent on visitor’s cell phone with QR code quick scan
     
  • Optional and accessible user interface display for people with reduced mobility (PRM)
     
  • Step-free itineraries for people with reduced mobility (PRM)
     
  • General search on touch screen QWERTY keyboard
     
  • Retail shops search by categories and alphabetical order
     
  • Detailed search for restaurants (from fast-food to specialties and gastronomic)
     
  • Detailed search for Parque la Colina services: parking, public transportation, infirmary, nursery, ATM…
  • Cinemark movie theater program and daily schedules
     
  • Real time display of offers and events
     
  • Touristic general information
     
  • Satisfaction survey
     
  • User interface in Spanish and English



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