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8th installation in Russia for ViaDirect: Raikin Plaza Shopping Center is now equipped with 7 interactive directorires
31 October 2017
Moscow , RUSSIA

ViaDirect, European leader thanks to its interactive 3D wayfinding solution, continues to digitize russian malls through its know-how and the quality of its services. ViaDirect installs interactive totems in Raikin Plaza, a Moscow located shopping center.

The 7 kiosks, designed by ViaDirect, are exclusively using the version 4 of the ViaDirect software. The interactive map hugs the real shapes of the building making easier the 3D guidance by providing the routes with more lightness and realism.



To meet with the needs of the customer, the application has tailored its features:

  • Search for a shop by name or per category
  • Search for a service
  • Free navigation in the 3D Map
  • Advertising images on the screensaver
  • Search for transportation means accessible from the shopping mall
  • Display of promotions
  • Display of cinema program

All the content is in Russian



The performances decided by the shopping mall are based on ViaDirect’s expertise in terms of maintenance and statistical analysis of behavioral data. The hardware maintenance is provided by our russian partner - Complex.