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ViaDirect kiosk in Planeta Ufa
14th ViaDirect installation in Russia with Planeta Ufa shopping center
21 November 2018

14th ViaDirect installation in Russia

Paris - Ufa, November 21, 2018


For its 14th installation in Russia, ViaDirect equips the shopping mall Planeta in the city of Ufa.


Specialized in ready to wear clothing and more, the Ufa Planeta shopping center is now equipped with ViaDirect 3D wayfinding software suite with all its interactive services.


For the 4th time, commercial real estate Malltech entrusted ViaDirect to use its 3D interactive map with its complementary services in 7 new touch kiosks in Planeta Ufa set up by our partner Complex. The information feed includes real time news from the shopping center, events and promotions.


Capital of Bachkortosan, 1100 km East of Moscow, oil city of Ufa (Уфа) is counting more than 1,1 million inhabitants living only 100 km from the Ural Mountains.


Malltech commercial real estate is prospering in Russia since 2013 and manage 7 shopping malls. Four of them are already using ViaDirect technologies.


About ViaDirect

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  


Leader in Europe, Russia, and Central America, ViaDirect has implemented his 3D wayfinding interactive kiosks and software on more than 400 areas in 35 countries in North America, South America, Asia, Europe, Middle-East, Russia…

ViaDirect has 8 international offices.

Headquarter is located in Paris, France.

ViaDirect software...

In Planeta Ufa, ViaDirect software proposes...


  • A full 3D interactive map to guide the visitors

  • The list of shops with different search options: by name, per category

  • Display of the restaurants

  • Display of news and services
  • Promotions of the tenants

  • Itineraries toward public transportation and many other services

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