ViaDirect installs 16 multitouch wayfinding kiosks with loyalty program in the Cap 3000 mall
ViaDirect installs 16 multitouch wayfinding kiosks with loyalty program in the Cap 3000 mall
1 Février 2015
Interactive wayfinding on kiosks Solution d'orientation et d'informations Bornes tactiles pour Cap 3000 Cap 3000 Cap 3000 mall Bornes d'orientation pour le centre commercial Centre commercial cap 3000 Information and wayfinding solution Wayfinding kiosks for the shopping center Centre commercial Loyalty program of shopping mall Multitouch kiosks for Cap 3000 Loyalty program on kiosks Loyalty program on screen Orientation sur bornes tactiles Programme de fidélité de Cap 3000 Programme de fidélité pour centre commercial Wayfinding and directories kiosks Programme de fidélité sur bornes d'orientation Shopping mall

Managed by Altarea Cogedim, the Cap 3000 shopping mall chose the ViaDirect interactive solution by installing 8 double-screen kiosks for the information, wayfinding and loyalty-CRM of the stores and mall.


After installing “Carré de Soie”, “Okabé” and “Qwartz”, Altarea Cogedim, creator and manager of shopping malls, chooses the ViaDirect digital full-service.


Cap 3000, the oldest shopping center in France, has entrusted ViaDirect with the complete implementation of the solution: kiosks design, production and installation and design, hardware integration, software and maintenance. The double-screen kiosks installed are similar to those deployed in “Rives de l’Orne”, “Haute-Pierre” and “Qwartz” malls.



ViaDirect deployed 16 kiosks for Cap 3000: 8 “Trombone” double-screen kiosks. The “Trombone” kiosk has been designed and produced by ViaDirect, and is composed of:

  • A 40’’ multitouch screen with the ViaDirect wayfinding software
  • A 22’’ multitouch screen with the enrollment application specially developed by ViaDirect with the business platform of Altarea Cogedim
  • A totem with a NFC reader, barcode reader compatible with smartphones’ screens and three loyalty card distributors


The ViaDirect team worked particularly on the ergonomics in order to maximize the conversion rate. Altarea Cogedim entrusted the kiosks design and production but also the technical hardware selection and installation to ViaDirect. We also take care of monitoring and maintenance. 



Each “Trombone” comprises 2 digital screens, one for guidance and information and one for loyalty program.


The loyalty application enables users to sign up and edit their information. The enrolment then creates a loyalty card to access promotions, mall services (babysitting, free car park, …) and to participate in contests.

The other standard features of ViaDirect are deployed:

  • Real-time wayfinding in 3D environment
  • Multitouch map
  • Search stores by topic or by alphabetical order
  • Mall services
  • Parking and transport