The “Carré de Soie” shopping mall from Lyon decided to choose ViaDirect to inform its loyal customers. ViaDirect has equipped the “Carré de Soie'' shopping mall (Altarea Cogedim Group) with 2 outdoor multitouch kiosks that can operate regardless of weather conditions. Dynamic screens have benefited from a loyalty program developed by ViaDirect for the “Altarea Cogedim'' commercial ground rent.