PORTET MALL

FRANCE. KLÉPIERRE’S PORTET MALL NEAR TOULOUSE IS USING 4 VIADIRECT INTERACTIVE WAYFINDING KIOSKS

Near Toulouse, shopping mall Klépierre’s Portet is using 4 ViaDirect interactive kiosks to guide its customers.

ViaDirect has been equipping the real estate group Klépierre’s malls with its 3D wayfinding solutions since 2015.

Thanks to this renewed trust, the Portet sur Garonne mall works with 4 interactive kiosks with furniture specially designed by ViaDirect for Klépierre’s managed mall.

Besides 3D guidance and information services suited to the needs of Portet shopping mall, ViaDirect has delivered for the first time on their kiosks a full interactive fidelity program for the customers’ mall (read side note). Thematic games also allow you to participate in every animation activity during holidays like Christmas, Valentine’s Day, Easter Holiday…

Located in the Occitania region in the Haute-Garonne department, 20 minutes South of Toulouse, capital of Occitania, the biggest shopping mall of the area started its activity in 1972 as a Carrefour hypermarket.

Remodeled several times since, notably with the creation of a retail shopping center around the Carrefour banner, the new ensemble is baptized « Centre commercial Portet » before being totally renovated in 2017.

The new mall is now operating on 49,000 m2 of retail surface, 111 brands that each ViaDirect kiosk can easily locate, and 4,200 parking spaces. Four regional bus lines also drive and stop there.

Our solution

ViaDirect Klépierre’s Portet mall software suite includes…

  • A 3D interactive map of the mall 49 000 m2
  • Individual itinerary send by Text messaging
  • Search by theme (Food, Beauty, Children…) and alphabetical order amongst the 111 shops, restaurants, and services
  • NEW: Customer fidelity service inscription on each of the 4 kiosks
  • Real-time display of promotions and fidelity offers
  • 10 thematic and customizable games around Christmas, Valentine’s day, or Eastern Holidays
  • Opening hours, gift cards, and parking information
  • Available in French and English languages

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