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ViaDirect installs its solution in Russia for Ceetrus, at the Aquarelle Pushkino Shopping Center
9 December 2020
Moscow , Russia

Another project in Russia for ViaDirect

Aquarelle Pushkino, opened end of 2019, now welcomes the ViaDirect 3D wayfinding and information software working. With more than 100 shops, a parking of 2500 places, it has a total GLA of 30 500m² plus an Auchan hypermarket.

Located in the North-East of Moscow, around 19 km from the capital, the shopping center owned by Ceetrus now features the ViaDirect solution working in 2 kiosks in the mall.

The software displays a 3D map of the shopping center, including the parking, where visitors can consult information about shops, restaurants, services, leisures etc. thanks to an intuitive and friendly interface.

Ceetrus, more generally, owns in Europe more than 295 locations, and greets 1 billion visitors annualy. ViaDirect has been already working with Ceetrus for many years.

We thank our partner Complex Group for this operation.


Photo by Ceetrus

ViaDirect's software

ViaDirect's software for this project includes:

  • 3D interactive map of the mall with itineraries to each destinations
  • Alphabetical listing of restaurants, shops, and services with clear location
  • Dedicated menu for cinema and leisure with all the destinations
  • Step-free itinerary for people with reduced mobility (PRM)
  • Display of news, promotions and events
  • Available in English and Russian