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ViaDirect installs its solution in Russia at the Aquarelle Volgograd Shopping Center
21 December 2020
Volgograd , Russia

Second mall equipped for Ceetrus in Russia

After having installed successfully the Aquarelle Pushkino Shopping Mall from Ceetrus a week ago, Aquarelle Volgograd is now also equipped by the ViaDirect solution.

Aquarelle Volgograd opened in 2012. It has more than 180 shops and an Auchan hypermarket, for a total shopping mall GLA of 94 000m² (hypermarket of 18 000m²)

Located in the city of Volgograd, in the South of Russia, close to Kazakhstan and nearby the Volga River, the shopping center owned by Ceetrus now features the ViaDirect solution working in 11 kiosks in the mall and showing all the important informations to ease the visit of the clients.

In the same way as for the Aquarelle Pushkino center, the software installed in Aquarelle Volgograd displays a 3D map of the shopping center, including the parking, where visitors can consult information about shops, restaurants, services etc. thanks to an intuitive and friendly interface matching the mall’s identity.

Ceetrus, more generally, owns in Europe more than 295 locations, and greets 1 billion visitors annually. ViaDirect has been already working with Ceetrus for many years.

We thank our partner Complex Group for this operation.


Photo of the mall from Ceetrus 

ViaDirect's software

ViaDirect's software for this project includes:

  • 3D interactive map of the mall with itineraries to each destinations
  • Alphabetical listing of restaurants, shops, and services with clear location
  • Dedicated menu for cinema and leisure with all the destinations
  • Step-free itinerary for people with reduced mobility (PRM)
  • Display of news, promotions and events
  • Available in English and Russian