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Beijing M-Cube picture © MVRDV / Seth Powers
China. The Beijing M∙Cube mall is using ViaDirect 3D wayfinding solutions
15 January 2019
Pékin , CHINE
Beijing M-Cube picture © MVRDV / Seth Powers

The Beijing M∙Cube is using ViaDirect software


Paris - Beijing, January 15, 2019

 

In the heart of Beijing, the M∙Cube shopping mall is using ViaDirect 3D wayfinding solutions. 

 

In collaboration with its local partners in China, ViaDirect has installed its software suite of 3D orientation and informations in a set including one horizontal kiosk and three vertical totems dedicated to the Beijing M∙Cube.


For the first time, the user interface developed by ViaDirect adapts itself automatically to the kiosk position either horizontally or vertically.

The 4 kiosks guide and inform in real time Beijing M∙Cube visitors thru its 39 000 m2 and 9 levels of shops and restaurants.

 

Managed by real estate KWG Property and designed by contemporary Deutsch architecture company MVRDV, the spectacular M∙Cube of Beijing has opened in 2018 in the traditional business quarter at Chongwenmen, close to metro Chongwenmen station at the crossroad of line 2 and 5.

 

Founded in 1995, listed at the Hong Kong stock exchange since 2007, KWG Property Holding Limited has been celebrated amongst the 50 best estate developers in China. After Ufun shopping centers of Shanghai and Chengdu, the Beijing M∙Cube is the third collaboration between ViaDirect and KWG property.

 

M∙Cube Beijing outside pictures are © MVRDV / Seth Powers, with their kind autorisation.


About ViaDirect

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented his 3D wayfinding interactive kiosks and software on more than 400 areas in 35 countries in North America, South America, Asia, Europe, Middle-East, Russia…

ViaDirect has 8 international offices.

Headquarter is located in Paris, France.


ViaDirect software solutions..


The ViaDirect software suite of M∙Cube in Beijing includes…

 

  • A 3D interactive map of the 9 levels mall

     
  • Personalized search for itineraries with precise distance counter 
     
  • Alphabetical listing of shops, cafés, and restaurants

     
  • Search for shops and restaurants by name, category and by floor
     
  • Search by handwriting directly on touch screen (Chinese language)

     
  • Listing of services and public transportation

     
  • Dynamic display of promotions and events

 

  • User interface in Traditional and Simplified Chinese, and English

 

Note...

  • The client is managing directly the content of the dynamic display thru a dedicated back office



Beijing M-Cube picture © MVRDV / Seth Powers ViaDirect vertical totem in Beijing M-Cube ViaDirect vertical totem in Beijing M-Cube ViaDirect horizontal kiosk in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube Beijing M-Cube picture © MVRDV / Seth Powers ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube ViaDirect 3D wayfinding software suite in Beijing M-Cube