JCDecaux, no. 1 worldwide in outdoor advertising, has fitted advertising hoardings in the Printemps Haussmann store with ViaDirect wayfinding solution.
This spearhead of the Printemps group is the capital’s flagship department store and is distributed across 3 buildings over a total of 27 floors.
Eight stylish digital totems have been rolled out in dual-screen versions: one for advertising displays, and the other for touch software for customer orientation.
This installation, the third collaboration between JCDecaux and ViaDirect following the installation of interactive totems in City Center and Villagio (Doha, Qatar), highlights the increasing interest in providing digital services together with the delivery of digital advertising campaigns.
A digital proposal in French and in English was designed in collaboration with the Printemps and JCDecaux teams, taking into account the characteristics of a department store.
Other standard ViaDirect features have been activated: