PRINTEMPS HAUSSMANN

DEPARTMENT STORE PRINTEMPS HAUSSMANN PARIS FITTED WITH VIADIRECT WAYFINDING SOLUTION WITH JCDECAUX

JCDecaux, no. 1 worldwide in outdoor advertising, has fitted advertising hoardings in the Printemps Haussmann store with ViaDirect wayfinding solution.

This spearhead of the Printemps group is the capital’s flagship department store and is distributed across 3 buildings over a total of 27 floors.

Eight stylish digital totems have been rolled out in dual-screen versions: one for advertising displays, and the other for touch software for customer orientation.

This installation, the third collaboration between JCDecaux and ViaDirect following the installation of interactive totems in City Center and Villagio (Doha, Qatar), highlights the increasing interest in providing digital services together with the delivery of digital advertising campaigns.

A digital proposal in French and in English was designed in collaboration with the Printemps and JCDecaux teams, taking into account the characteristics of a department store.

Other standard ViaDirect features have been activated:

  • Guiding people in real-time and multi-floor 3D
  • A multi-floor touch map
  • Search by theme and by destination
  • Predictive brand search using keywords
  • A rich and animated user interface
  • Information visuals display
  • Interfacing with external data flows (brand updates)
  • Real-time equipment monitoring and incident management at H+2

OTHER NEWS

KILLEEN MALL

ViaDirect is happy to announce the newest addition to its installations in Texas, United States. Alongside our local partner Gable,we have provided for Killeen Mall...
Read More

WESTFIELD MALL OF THE NETHERLANDS

One of the largest shopping centers in Europe has opened its doors in the Netherlands, and ViaDirect is proud to be part of the adventure!...
Read More

LES ÉLÉIS

Located in Cherbourg, the Carrefour Les Eléis shopping center is equipped for the first time with a complete ViaDirect touchscreen solution including 3D orientation software...
Read More

MARINA ONE

With a new reference in Singapore, ViaDirect is proud of installing a special project, located in the center of the modern city-state. Marina One is...
Read More

CARREFOUR NICE LINGOSTIÈRE

Carmila, Property Management company, specialized in shopping malls close to a Carrefour hypermarket in Europe, continues the process of digitalization of its properties.
Read More

CITÉ EUROPE

Carmila, Property Management company, specialized in shopping malls close to a Carrefour hypermarket in Europe, continues the digitalization of its properties initiated years ago. After...
Read More

AQUARELLE VOLGOGRAD

After having successfully installed the Aquarelle Pushkino Shopping Mall from Ceetrus a week ago, Aquarelle Volgograd is now also equipped with the ViaDirect solution. Aquarelle...
Read More

AQUARELLE PUSHKINO

Aquarelle Pushkino, which opened end of 2019, now welcomes the ViaDirect 3D wayfinding and information software working. With more than 100 shops, parking of 2500...
Read More

ZHUHAI AIRPORT

After Europe and the US, ViaDirect now enters the Airport industry in Asia. ViaDirect is happy to help millions of travelers finding their way at...
Read More

DAIMLER MERCEDES

ViaDirect has equipped Daimler's corporate building with 10 interactive kiosks model Lemurien with a 49'' touch screen and ViaDirect's interactive software.
Read More

MALL AVENTURA CHICLAYO

After the equipment of the Mall Aventura Arequipa (See here), ViaDirect is pleased to present its fourth installation in Peru in the Mall Aventura Chiclayo....
Read More

GALLERIAN MALL

The Gallerian shopping center of the AMF Fastigheter real estate company has been a loyal ViaDirect customer since October 2019. After installing our 4 wayfinding...
Read More

CACIQUE

After our last installation at Mall Plaza Barranquilla in northern Colombia, ViaDirect announced the installation of 2 interactive orientation kiosks model PAD with a 43''...
Read More

LILLENIUM

Last Wednesday, ViaDirect equipped a new shopping center in the North of France: Lillenium managed by Accessite. The shopping center, which opened this year in...
Read More

BUDAPEST INTERNATIONAL AIRPORT

ViaDirect now equips Budapest International Airport with 2 interactive orientation terminals model Lémurien with a 49'' screen and a pocket to put brochures on the...
Read More

MARNE-LA-VALLÉE CHESSY

In accordance with the station itinerary digitalization, IDF mobility and its operator Transdev have chosen ViaDirect for experimentation with 2 interactive wayfinding outdoor kiosks that...
Read More

MARKTHAL SHOPPING MALL

In 2017, ViaDirect installed its wayfinding software in the Markthal shopping mall in Rotterdam. As a result of a renovation of Markthal’s digital identity, ViaDirect...
Read More

MALLPLAZA BUENAVISTA

This is the second collaboration with the group Mallplaza after the first one in Mallplaza Manizales. ViaDirect installed 2 horizontal kiosks designed exclusively for them...
Read More

GATEWAY MALL

In Quezon city’s commercial heart, the most populated city of the Philippines’ archipelago, ViaDirect, and BrightBox made their first installations of wayfinding kiosks in Cubao....
Read More

LARCOMAR MALL

With 7 giant outdoor kiosks, Larcomar is the 3rd mall in Peru equipped with ViaDirect interactive wayfinding solution. Seven giant outdoor interactive wayfinding kiosks are...
Read More